About

Pioneering Safe, Natural Beauty for Children

We are dedicated to providing the safest, most natural beauty products for children. Our mission is to offer parents peace of mind while allowing children to express themselves with vibrant, fun colors.

Our Commitment to Safety

We believe that children’s beauty products should never compromise on safety. That’s why our water-based nail polishes are uniquely formulated to be the most natural option available in the marketplace. We’ve eliminated harmful chemicals commonly found in traditional nail polishes, including phthalate plasticizers, toluene, formaldehyde, acetates, alcohol, glycol ethers, and FD&C dyes.

What Makes Us Different

Our innovative formula uses only water, acrylic copolymers, polyurethane, mineral-based pigments, and safe glitter materials. This means our products are:

  • Virtually odor-free – No harsh chemical fumes
  • Easy to apply and remove – No chemical removers needed
  • Water vapor releasing – A safer breathing environment
  • Long-lasting – Stays beautiful for days

Rigorous Safety Standards

Product safety is at the heart of everything we do. Our products conform to ASTM D4236 standards and meet all Health Canada and US FDA cosmetics regulations. Every product has been evaluated by board-certified toxicologists at US FDA recommended consumer product safety laboratories to ensure complete compliance with Consumer Product Safety Commission regulations.

Designed for Little Ones

Our products are specifically designed for children ages 3 and older, though they’re gentle enough for anyone seeking a safer alternative. Perfect for special occasions, travel, or everyday fun, our collection comes in vibrant colors that children love.

Our Promise

We are committed to continuing our research and development to bring you the safest, most effective, and most enjoyable beauty products for children. Because every child deserves to feel beautiful without compromise.

Safe. Natural. Beautiful.